Tuesday, October 15

STB to digitise all promo materials — Minister


SARAWAK Tourism Board (STB) will digitalise all promotional materials to increase its presence in ‘call for action’ booking portals to leapfrog its performance.

This is in line with the state government’s call for the use of digitalisation, said Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah.

“STB will still provide a face-to-face interaction marketing as human interaction in tourism business is inevitable and remains relevant although digital marketing is widely used,” he said in his winding-up speech yesterday.

He said his ministry had set up a consultative platform known as Sarawak Tourism Forum to engage and get feedback from tourism players.

Some requests from industry players made through the forum had been implemented while a few others were still at discussion level, he added.

On the Sarawak Museum Campus, he said works were at about 35 per cent progress and the new museum gallery was expected to be open to the public in 2020.

Conservation works on Lili Fort, Betong; Emma Fort, Kanowit and Hose Fort, Marudi would begin this year while Sylvia Fort, Kapit and Brooke Fort, Meluan would also be upgraded next year, he said.

Abdul Karim said the state government had approved RM11 million to develop the Santubong Archaeological Park and Wallace Centre.

The project, which involves conservation and development of several archaeological sites like Sungai Jaong, Bongkisssam, Bukit Maras and Batu Buaya, would be from 2017 to 2019, he added.