KUCHING: The Rainforest World Music Festival (RWMF) has been accorded the Asia-Pacific Excellence Award recently.
The award, which recognises the RWMF’s event and experiential marketing for its public relation exercise, was recently handed over to Chief Minister Datuk Amar Abang Johari Tun Openg at his office in Wisma Bapa Malaysia.
Sarawak Tourism Board (STB) said the Asia-Pacific Excellence Awards is hosted by Communication Director, a magazine for global decision makers in corporate communications, public relations (PR) and public affairs.
It also partners with the Asia-Pacific Association of Communications Directors (APACD), a new network for in-house communicators working in the region.
STB in a statement yesterday said RWMF was also shortlisted among three finalists under the ‘Entertainment & Culture’ category for the Asia-Pacific Excellence Awards.
The award-handing over ceremony was held on April 19 at the Harbour Grand Kowloon in Hong Kong and attracted over 2,500 applications from around the globe.
Earlier in February, the festival was also given an international accolade when it received the Silver Adrian Award by the Hospitality Sales & Marketing Association International (HSMAI) for its PR work for the festival at the New York Marriott Marquis.
This is the second time RWMF received the Silver Adrian Award, the first time being in 2012 for its ‘Re-imaging Campaign’.
The event has been voted as one of the top 25 World Music Festivals by Songlines Magazine for six years in a row, from 2010 to 2015.
This year marks the 20th edition of the festival which will be held from July 14 to 16.
It will kick off with three days of all-day entertainment including mini music sessions, health and wellness activities, food and craft markets, traditional games as well as the nightly performances.
Festival tickets and updates are now available online or from the ticketing agents listed at www.rwmf.net, with pre-sale prices available until July 13.