Wednesday, December 8

EY acquires Brightree to offer SAP across region


KUALA LUMPUR: EY has acquired Brightree Solutions Sdn Bhd (Brightree) in Malaysia, enhancing its offerings as a regional SAP consulting, technology services and outsourcing company with SAP Platinum Partner recognition.

It specialises in new implementations, optimizations, maintenance/support and advisory services to medium and large businesses in Malaysia and Asean, with extensive SAP project engagement experiences in various industries.

Paul Clark, EY Asia-Pacific advisory leader said the acquisition was in line with EY’s implementation and global SAP rollouts in Asean, which is a key part of itsglobal IT Advisory strategy to have capability in major regions.

“With the acquisition of Brightree, EY will be able to provide a SAP delivery and managed service center of excellence for clients across Asean and APAC,” he said in a statement.

“We will be well-positioned to provide our clients with the SAP and business transformation strategies, processes, tools, guidance and implementation skills as they execute business and digital transformations.”

Chow Sang Hoe, EY Asean advisory leader added that EY remains committed to accelerating the growth and development of its advisory and consulting capabilities.

“There is a rising demand by clients in Malaysia and the region for more complementary and commercially-focused digital solutions.

“With the addition of Brightree’s services and solutions into our advisory suite of services, we can better provide our clients with trusted advice and business agility that they increasingly need to navigate the opportunities and risks in their respective industries,”

With the acquisition of Brightree, EY’s expanded service offering will include a SAP delivery and managed service center of excellence, providing its clients with end-to-end advice and powerful insights into their businesses and markets to support the delivery of their strategic goals.

Brightree’s breadth of sector coverage, including the manufacturing, medical, utilities and logistics industries, will provide strong support to EY’s expanding integrated service offerings in these sectors.

“The opportunities across Asia-Pacific Japan are immense.

This partnership will bolster our joint efforts in helping our customers navigate their digital transformation by leveraging SAP S/4HANA digital core and cloud services.

EY’s track record in C-suite engagement and their spirit of innovation combined with Brightree’s understanding of SAP’s cloud solutions as well as executional and technical expertise, will enable our customers to reap positive business outcomes for the digital future,” commented Ch’ng Yu Peng, VP, head of Strategic Partners Business, Asia-Pacific and Japan for SAP.

Following the completion of this acquisition, Phuah Ewe Cheng and Tan Kee Huat, co-founders and joint-managing directors of Brightree Solutions, will join as partners of the area and remain as directors of EY Brightree Sdn. Bhd.

Brightree will be re-named EY Brightree Sdn Bhd and all its 84 employees will become part of EY’s 8,000 advisory consultants in Asia-Pacific to play a leading role in providing IT products and solutions to businesses and governments across the region.