Sunday, July 21

SSF expands its retail chain in Malaysia


At the opening of Sunway Putra Mall store are (from left) area manager Lim Hui San, branch executive Sally Low Bee Hoor, showroom manager Edi Ling Chee Seng, business partner Suriyati Sabtu, chief consultant and strategic planning director Chan Pong Long, assistant general manager Poon Wai Chee, senior manager Else Wong Sau Mei and Sunway Putra Mall general manager Pang Sau Lian.

KUCHING: Malaysia’s one-stop home furnishing chain store, SSF has expanded its retail chain by opening two new showrooms in iconic landmark Sunway Putra Mall in Kuala Lumpur and Elements Mall in Malacca recently.

With that, SSF is now running a total of 32 showrooms nationwide. The retail chain which owns over 735,000 sq ft of shop area in total, offers more than 30,000 unique products to fulfill market demand.

SSF is running a special discount promotion for customers to celebrate the grand opening for its two one-stop home furnishing chain stores.

Customers will be entitled to 30 per cent discounts on their purchase of the first three items storewide and 50 per cent discount for the fourth item.

To enjoy this promotion, each customer needs to sign up as a member of SSF at RM39.90 per year (to be entitled to a gift worth RM39.90). This promotion will run from now until Nov 14.

“We are positive about the market performance and current business achievement at SSF, and will continue to expand our reach to better serve our customers.

“As the business continues to grow, we want more young talent to join us in our expansion plan,” said owner and SSF’s CEO Wong Choong Loong.

“Our future roadmap will make us competitive in the home furnishing industry and we believe consumers are going to like it.”

He said for the past 30 years, SSF has gone the extra mile to source for products of unique designs, and will continue to do this for customers to keep returning to SSF to explore new possibilities.

“Our aim is simple – we want to spoil our customers with the widest choice at the lowest price possible.”

Established since 1987, SSF has grown from an importer of artificial flowers to large scale chain store selling products ranging from furniture to home décor, curtains, lightings, beddings, bathroom accessories, carpets, clocks, art printings, kitchenware, artificial flowers and plants, and wedding gifts.