Saturday, October 19

Matrade, CICC collaborate to ease market accessibility

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(From left) Shahreen, Ong and Fujun speak to the press after the seminar educating on the CCIC Traceability System.

KUCHING: Malaysia External Trade Development Corporation (Matrade) and China Certification and Inspection (CCIC) joined forces to organise a seminar to boost Malaysian exporters understanding on CCIC Traceability System that was introduced in Malaysia in April this year.

Attended by 200 participants, the seminar was graced by Deputy Minister of International Trade and Industry (MITI) Dr Ong Kian Ming, Matrade chief executive officer Dr Mohd Shahreen Zainooreen and CCIC Malaysia chief executive officer Fujun.

The CCIC Traceability System is a service that provides a support for full supply chain traceability information, from production to consumption.

This is an information required by the Chinese Inspection Authority, General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China (AQSIQ) imposed to all exporters keen to sell in China.

With the CCIC Traceability System, the inspection and verification of products would be done before their arrival at ports, expediting the AQSIQ clearance process.

The data and information from the inspection outcome by CCIC are acknowledged by AQSIQ.

CCIC Traceability System is accessible by the public which allows the consumers and other users to scan and generate a QR code using their mobile phones. This helps consumers in China verify the authenticity of the products within just three seconds.

According to Shahreen, the traceability system can improve the brand image and enhance the product’s value.

“The system helps consumers in China overcome the issue of buying fake products and this is a major issue in China Malaysian companies should be wary of.

“To date, only four Malaysian companies are utilising the CCIC Traceability System. We hope more companies planning to enter China or are already there to use the system to strengthen their products credibility.

“This in the long run will contribute to branding Malaysian products as reliable,” Shahreen said.

China is Malaysia’s largest trading destination for many years since 2009. In the period of January to May 2018, Malaysia’s trade with China has increased by 5 per cent to reach RM122.35 billion compared with the same period in 2017.

Exports to China have gone up by 6.2 per cent to register RM53.12 billion.

This was mainly due to higher exports of electrical and electronics products, chemicals and chemical products, manufactures of metal, optical and scientific equipment as well as machinery, equipment and parts.

Meanwhile, imports from China have increased by four per cent to RM69.23 billion.