KUCHING: Google Malaysia, in collaboration with Google Business Group (GBG) Sarawak, recently conducted the Kuching leg of Google Digital workshop with the aim of getting more local entrepreneurs to go online.
The workshop, which was supported and hosted by iCube Innovation Sdn Bhd, was held with a specific focus on getting Google Ads-certified trainers to speed up on digital marketing.
Around 60 participants from Kuching and from as far as Bintulu and Kota Kinabalu were equipped with insights on digital marketing, as well as knowledge on how to build a better digital presence using the free Google My Business platform at the workshop.
Such platform includes various digital marketing means of helping businesses reach their potential customers like Google Ads. They also got to know more about Google Analytics, which is helpful in optimising campaigns.
GBG Sarawak manager Malcolm Wu said the workshop was held because more and more local entrepreneurs and business owners feel the need to build an online presence so that their businesses can be easily found.
“With this leg of the Google Digital workshop, we aim to help more Sarawakian businesses create better digital presence with the help of our certified trainers so that they could grow both physically and digitally,” he said.
Meanwhile, Google Malaysia marketing specialist Azzam Ramli said online presence meant that local businesses need to ensure that they can be easily found wherever Malaysians are online.
“Many Malaysians are choosing to shop online, and with our smartphone adoption being close to 100 per cent, we are now even shopping on the go,” he said.
Project and sales manager Jonathan Wong, one of the participants, said the workshop was one of the best he has ever attended in Kuching.
“The trainer is very experienced and is able to inform us on how to apply Google as free tools and services to further enhance our business. I am looking forward to more workshops and events of this quality in the future,” he said.
The workshop also proved to be beneficial to Ann Wong, co-founder of Penan Women Project, an initiative by the Miri Women Weaving Association.
“I learned a lot about how Google My Business is able to help us reach out to a wider market, and make it easier for the public to find us online. It is an awesome tool, and the best part about it is that it is free!”