(From left) CityCarPark chief executive officer Datuk Nik Haidi Nik Mohamad, KLIA Ekspres chief executive officer Noormah Mohd Noor, KTMB chief executive officer Rani Hisham, CatchThatBus co-founder and chief operations officer Ashwin Jeyapalasingam and Tiffin pose for a photo after the partnership announcement.
KUCHING: Boost, a homegrown e-wallet, is paving the way towards digitising public transport rides in Malaysia by partnering with KLIA Ekspres, KTM, CatchThatBus, EzCab and citycarpark.
These collaborations aim to evolve, transform and digitalise the public transport industry as well as on-street city parking to further expand the cashless ecosystem in Malaysia.
The integration between these partners allow Boost to be a single point for customers to plan all their domestic travel and on-street parking conveniently, easily and securely through their e-wallet.
“Together with our partners, we hope to foster the next evolution in Malaysian public transport. Travel in Malaysia has largely been a disconnected, cash-based transaction in the past.
“With these partnerships, we hope to connect customers to a complete experience from parking their cars and e-hailing a car ride, to taking intercity KTM trains or even riding the KLIA Ekspres to the airport, all from one app on their smartphones,” said Boost chief executive officer Christopher Tiffin.
“With Boost, everyone in Malaysia is now able to travel cashless in just a few easy steps. This comes at a great time as we are approaching the holiday season when we get peak volumes in travellers and the longest queues at ticketing counters,” he added.
As Boost continues to expand its merchants and partners, the step into the public transportation industry will provide a more holistic digital customer experience for millions of people on their commutes.
With over 3.2 million users to date and nearly 50,000 online and offline merchants located nationwide, Boost has revolutionized the way people transact in today’s digital world, making cashless e-wallet payment trendy.
Tiffin said, “As a homegrown brand, we are continuously looking to partner with like-minded homegrown organisations and businesses to reach a common goal of turning Malaysia into a digital society.
“That makes these partnerships significant – with our partners, we are taking traditionally cash-based services that millions of people in Malaysia use frequently and digitizing them so more people can benefit from the ease-of-use, convenience and security we offer.”
As a lifestyle application, Boost users can perform various services, from buying prepaid top ups and digital vouchers as well as gifting them, to free cash transfers and even “Go Dutch” with its unique split bills feature.
Boost users can enjoy paying utility bills and street parking within Kuala Lumpur and also be rewarded with instant cash back via the ‘Shake’ feature which is an overall gratifying and addictive experience.