KUALA LUMPUR: Malaysia’s cyber landscape has evolved tremendously, with higher growth recorded in the e-commerce segment year-on-year.
However, this sector also poses greater threat for consumers as personal and financial information are easily exposed to data leakage and theft.
EfficientIP, global provider for network management solutions, revealed that companies engaging in e-commerce activities need to take significant pre-caution steps and consideration for protecting Domain Name Server (DNS) from attacks.
DNS is the frontline for security, processing considerable amounts of traffic, accordingly, and from becoming exposed to potential threats, both internally and externally.
EffcientIP Asia Pacific (APAC) Regional manager Nick Itta said due to rapid changes in the cyber landscape, companies become highly at-risk of data exfiltration and most vulnerable to attacks is the DNS.
“This should be of concern to companies exploring e-commerce as they house sensitive customer information,” he told Bernama.
According to EfficientIP’s 2018 DNS Threat Report, nearly one-third of companies in the Asia-Pacific experienced data theft.
“As Malaysia is going big on online payment, e-wallet and other financial instruments initiatives, we can still see that DNS security is still sorely and widely undermined as an area that needs due-diligence and protection.
“And yet, the frequency and impact of DNS attacks is on the rise in Asia-Pacific,” he added.
Commenting on the company’s prospect in the Asean region, he explained that Asean is a priority market due to incredible demand and need for EfficientIP’s solutions.
“We will continue to partner with local agencies and engage with our customers in Malaysia and throughout the region to ensure that we are providing solutions that effectively protect their systems and advance the wider growth of digital economies throughout Asia-Pacific,” Itta added.
He also said EfficientIP’s business was growing rapidly in the region, recording an average growth of 20 per cent per year.
“We’ve only been in the APAC region for three years, but we have quickly established ourself as a key priority for companies. Accordingly, we will continue to invest in expanding our business and building meaningful partnerships in the region,” he added.
Hence, companies see more than just a demand for improved DNS security in Malaysia and Southeast Asia.
“We see a clear need. That is why we’re expanding our presence in the region and partnering with market experts throughout.
“Together with our state-of-the-art DNS security solutions with their understanding of the digital landscape within their respective markets, we’re able to more effectively serve and protect our clients’ systems,” he added.
EfficientIP has taken necessary steps to work with local partners who are well placed to take the company to the region’s market, acting as a conduit between marrying the best of breed technology with customers that have a genuine need. — Bernama