KUALA LUMPUR: In conjunction with the upcoming Chinese New Year, Coca-Cola Malaysia has introduced eight new limited-edition can designs, available in Malaysia and Singapore.
Themed ‘Coca-Cola, More Prosperity and More Joy’, these limited-edition designs feature traditional Chinese New Year symbols – Peach Blossom, Gold Coins, Majestic Dragon, Koi Fish, Gold Ingots, Ruyi Knots, Mandarin Oranges and Pussy Willow.
Coca-Cola Malaysia, in a statement, said Malaysians can find these specially designed cans at all major retailers nationwide.
“In an effort to breathe new life into these important Chinese symbols, we introduced eight new designs that have deep cultural significance to the community and have stood the test of time,” said Integrated Marketing Communications director, Malaysia & Singapore, at Coca-Cola, Lim Kean Yew.
With these newly-designed cans, Coca-Cola customers can choose the type of good fortune they wish for themselves and their loved ones.
For instance, the Peach Blossom convey one’s wish of prosperous new beginnings in love and life, while the Pussy Willow flower design is for luck.
The beverage company has also included the 320ml Coke Stevia and Coke No Sugar cans in the limited-edition designs, with the same great taste of a Coca-Cola Classic but with 35 per cent less sugar and no sugar respectively.
This is in line with the company’s commitment to offer Malaysians whichever Coca-Cola suits their taste, lifestyle and diet, because taking care of one’s health is essentially tied to one’s good fortune in the long-term. – Bernama