Tuesday, September 24

AIA redefines agency professionalism with AIA Elite Academy


Thavarajah (second left) is seen with from left to right, AIA Public Takaful Bhd chief executive officer Elmie Aman Najas, AIA Group’s Group chief executive and president Ng Keng Hooi, AIA Group’s regional chief executive John Cai and AIA chief agency distribution officer Leong Chee Soong at the launch of AIA Elite Academy.

KUCHING: Leading insurer AIA Bhd (AIA) is set to change the landscape of insurance agency recruitment with its recent launch of AIA Elite Academy, the first of its kind programme in the industry.

The programme helps nurture up-and-coming Life Planners (agents) with the necessary skillsets and knowledge to excel in their profession.

AIA Elite Academy features an exclusive on-boarding programme offered only to new Life Planners who have successfully made the cut.

Its seamless syllabus provides the selected recruits with best-in-class training in a community that cultivates a spirit of collaboration, professionalism and well-being.

More specifically, the 18-month programme specialises in customised training that focuses on financial knowledge and social media marketing while providing the new Life Planners with individual coaching and mentoring.

It also offers various other support that include a financing scheme, all of which are to help the Life Planners kick start their career with AIA on a firm foundation.

“The AIA Elite Academy welcomes recruits who not only desire to be the best in this profession but also share AIA’s mission of partnering people throughout their life journey, and helping them to live healthier, longer and better lives.

“This one-of-its-kind programme is set to propel potential candidates into achieving a successful, sustainable and rewarding career as Life Planners,” said AIA chief executive officer (CEO) Anusha Thavarajah.

AIA Elite Academy reinforces AIA’s commitment to developing a new generation of highly professional Life Planners, and is another major step in the company’s investment in the long-term development of its agency force.