MIRI: The Ministry of Tourism, Arts, Culture, Youth and Sports is employing various marketing strategies in its bid to promote Sarawak globally.
Assistant Minister of Tourism, Arts and Culture Datuk Lee Kim Shin said ever since the launch of Visit Sarawak Campaign (VSC) on Dec 31 last year, the ministry together with the relevant state agencies has been supporting a long list of event and activities aimed at attracting visitors from all over the world.
“We hope to sustain this growth in the coming months through the use of different marketing strategies in pushing the Sarawak brand to the global tourism map, including garnering support from all those involved in the tourism industry.
“This is why the Sarawak government is looking forward to the support of all Sarawakians to play their part in promoting our VSC, because all of us should become mini ambassadors who can tell the world how wonderful our Sarawak is,” he said when launching the distribution of VSC car stickers at Miri Marriot Resort and Spa yesterday.
According to him, Sarawak Tourism Board (STB) is aiming to distribute 1,000 VSC car stickers in Miri, including to all taxis here whose drivers have been engaged as partners in the promotional campaign.
Lee said the QR Code on the sticker will direct a person to STB’s website where additional information on things to discover in Sarawak can be found.
“Miri is the gateway to northern Sarawak thus making it a vital entry point for many visitors, particularly those who plan to explore Sarawak’s wonders, including Gunung Mulu National Park.
“We sincerely believe that our friendly taxi drivers are good mini ambassadors who can give tourists a good first impression of the warmth and hospitality we Sarawakians are known for.”
He added he was pleased to note that STB has agreed to sponsor the white corporate-style shirts featuring the VSC logo for all local taxi drivers.
“We have been very aggressively pushing our brand image, with everything from massive billboards and LED screens in many parts of Peninsular Malaysia.
“Recently, we have also launched our plane livery campaign for five AirAsia Malaysia and AirAsia Thailand aircraft. These advertising gimmicks are also displayed at the panels at the overhead locker and meal trays which highlight Sarawak’s many iconic dishes, natural attractions, cultural diversity and interesting festivals.”
Also present at the event was STB chief executive officer Sharzede Datu Salleh Askor.