Rakuten Trade records almost RM5 bln in trading value recorded

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(From left) Rakuten Trade’s head of application development Naoto Nakamura, chief information officer Tan Kok Kang, Arai, head of risk management and compliance Andrew Wong, senior manager of account and finance Leong Siaw Feng pose for a photo in celebration of Rakuten Trade’s second anniversary in Malaysia.

KUALA LUMPUR: Rakuten Trade Sdn Bhd (Rakuten Trade) is positive about ongoing growth prospects for the company as it enters its third year with almost RM5 billion generated in trading value and more than 32,500 accounts to-date since it first opened its doors in May 2017.

Rakuten Trade, the country’s only fully digital equity broker, reported an increase of 170 per cent in accounts from approximately 12,000 a year ago, while trading value generated on Bursa Malaysia rose by almost 400 per cent from RM1 billion year on year.

In a press statement, Rakuten Trade managing director Kaoru Arai said: “We continue to appeal to a growing segment of new investors who are more digitally savvy and have a more e-commerce lifestyle as they prefer the benefits of a completely digital platform like ours.

“At Rakuten Trade we endeavor to keep things simple and cost-effective in line with a fast-changing digital landscape where speed and convenience are preferred.

“Our unique FinTech business model also enables us to maintain the lowest brokerage fees in the country for both our products, Cash Upfront and Contra Accounts, despite being in a highly competitive industry.”

Arai added: “Our success can also be attributed to nimbly developing new products and price sensitive services that cater to the ever-changing needs of this new segment of customers. This adaptability is a key trait that sets Rakuten Trade apart, along with our supportive customers who remain the driving factor of our continued growth in Malaysia.”

According to Arai, the loyalty programme also continues to be a pull factor for traders. In addition to existing partnerships with AirAsia BIG, B Infinite, and BonusLink, Rakuten Trade has also collaborated with other digital brands such as GRAB, HappyFresh Malaysia, MoneyMatch and Oxwhite.

In celebration of its second anniversary, Rakuten Trade extended its customers the opportunity to earn double rewards on all on-going campaigns.