KUCHING: The Sarawak Tourism Board (STB) has taken out Visit Sarawak Campaign advertisements on the overhead luggage compartments of five AirAsia aircraft for a year.
A press release yesterday said through the collaborative effort with AirAsia and Laduni Services Sdn Bhd, the overhead cabin compartments will prominently display Sarawak as a destination full of life, vibrancy, and excitement by showcasing various attractions of culture, adventure, nature, food, and festivals.
Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah officiated at a signing ceremony for the collaboration at the Kuching International Airport yesterday.
“We hope that this promotional initiative will be able to give Sarawak greater brand visibility in the region targeting the correct audience among travellers.
“It serves to convey not only our promotional messages but a chance to showcase our state’s iconic visuals including the Unesco World Heritage Site of the Mulu National Park, Sarawak Laksa, Tusan Beach, Rainforest World Music Festival, and the Rafflesia flower amongst others,” he said.
The promotional effort involves AirAsia Malaysia and AirAsia Thailand, reaching out to key Malaysian destinations such as Kuala Lumpur, Miri, Kota Kinabalu, Langkawi, Johor Bahru, Kuala Terengganu, Alor Setar, and Penang; Bangkok, Phuket, and Chiang Mai in Thailand; Chennai, Kochi, and Kolkata in India; Ho Chi Min City, Danang, and Hanoi in Vietnam; Medan and Jakarta in Indonesia; Phnom Penh and Siam Reap in Cambodia; Chongqing, Hangzhou, Kunming, and Shenzhen in China; Bandar Seri Begawan, Brunei; as well as Singapore.
Sarawak will also be featured in the ‘360’ inflight magazine and other digital platforms at KLIA2.
STB chief executive officer Sharzede Datu Salleh Askor said that this private-public sector collaboration is good synergy and a consolidated initiative to promote Sarawak to key target markets.
“Sarawak has many hidden gems that are waiting to be discovered and aircraft are certainly one of the best platforms to boost visibility and capture tourists around Asia and Indo China,” she said, adding that STB is also going strongly on digital media promotions to capture air travellers who are IT savvy, many of whom tend to use online travel agencies for their travels.
This latest collaboration follows the earlier ‘Visit Sarawak Campaign’ AirAsia aircraft livery, which was launched on Feb 2.