Tan (fourth left) hands over the prize to Ngieng, as Tiu (centre) and others look on.
SIBU: Sibu-based Fei Jet Tyre and Motor Service won the grand prize at the recent ‘Shell Helix HX8 Trade Display Competition’.
The event was organised and run by Shell Malaysia Trading Sdn Bhd, in conjunction with the launch of the new Shell Helix HX8 – one of the most affordable premium fully-synthetic engine oils in Malaysia.
Shell Lubricants Marketing general manager May Tan presented the prize to Fei Jet Tyre and Motor Service owner Ngieng Hock Teck at his workshop recently, witnessed by the team led by Syarikat Sri Minyak Tenaga Sdn Bhd executive chairman Dato William Tiu.
The company is Sarawak’s sole authorised distributor of Shell Helix.
“We are delighted with the enthusiastic response from our trade partners to the new Shell Helix HX8, which offers premium fully-synthetic engine oil performance at an affordable price.
“In addition to above-the-line advertising, on-ground marketing initiatives such as prominent product displays have successfully created significant awareness among car owners. They now know that they can give the best to their cars without compromising on quality,” Tan said in a press statement.
Ngieng said he had no hesitation in recommending the new Shell Helix HX8.
“It offers tremendous value and is backed by the stellar reputation and technology leadership of the Shell brand.
“I firmly believe in merchandising as it could help bring in more businesses in the long run.”
Ngieng said after taking part in the contest, he had seen an increase in enquiries for Shell Helix HX8 product, its features and benefits.
With its adaptive ‘Flexi Molecule Technology’, Shell Helix HX8 protects the engine by adapting to every driving style and condition.
It offers 58 per cent better high-temperature deposit control and viscosity stability, 78 per cent better corrosion protection in start-stop urban driving conditions, and 40 per cent better wear protection.
As a result, car owners enjoy longer engine life with enhanced fuel economy, longer oil drain intervals and lower maintenance costs.
Another benefit is that Shell Helix HX8 now comes with a ‘MMade for Malaysia’ assurance and free oil with accumulated purchase via ‘Shell Advantage and Rewards’ or the ‘SHARE’ loyalty programme.