Mohd Khairil (left) and Boost Product and Marketing director Ungku Liza Ungku Halmie pose for a photo during the launching of BoostUp, CashUp and UnionPay QR payment service.
KUALA LUMPUR: Homegrown and leading lifestyle e-wallet Boost introduced three new and upgraded features – BoostUP, its new rewards programme, CashUp, a new savings feature for online shopping and UnionPay QR, which allows users to use their Boost e-wallets at UnionPay International (UPI) merchants nationwide and soon globally.
The new features will give everyone a better reason to go cashless and seamlessly transact while enjoying a more rewarding cashless experience.
“It is an important day for us as it sets the tone for the next phase of Boost. We are making our famous Shake Rewards even more rewarding. BoostUP is designed to gift loyal users a more comprehensive and exciting set of prizes, unforgettable lifestyle experiences on top of cashback.
“CashUp is a new savings feature that gives a boost to the online shopping experience, where users can automatically enjoy cashback from our online retail partners. Both BoostUP and CashUp function on a simple mechanism where the more you perform transactions with Boost, the more rewards you earn all while providing users with a safe and convenient way to transact.
“The UnionPay QR payment service, on the other hand, is a new feature that will give consumers more options and greater accessibility to go cashless with ease in Malaysia and soon at 11 million UnionPay QR merchants across 31 countries. This will hopefully further encourage new and existing users to make going cashless a natural part of their daily lifestyle,” said Boost chief executive officer Mohd Khairil Abdullah, in a press statement.
The three new upgraded features are the BoostUP, CashUp, and UnionPay QR Payment Service.
This service is available November 1 onwards. Until December 31, 2019, users will be able to earn an instant RM 3 cashback upon activation of the UnionPay QR payment service in their Boost e-wallet.
With a minimum spend of RM 300 at these UPI merchants – Duty Free, Dimensi Exklusif, Colours and Fragrance – within any airport in the country, users will earn an instant cashback of RM30.
Boost e-wallet started two years ago with an aim to revolutionise the way Malaysians transact daily and to solve cash-related pain points consumers experience everyday.
To date, it has over 4.8 million users with the widest nationwide coverage of around 115,000 merchants.