Sunday, August 9

Sony’s Alpha 7S III combines supreme imaging performance with Classic ‘S’ series sensitivity

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KUALA LUMPUR: Sony announced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series – the Alpha 7S III (model ILCE-7SM3).

Featuring a brand new 12.1MP (approximately, effective) back-illuminated full-frame image sensor with ultra-high sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120p1 and 10-bit 4:2:2 colour depth, a new heat dissipating mechanism, dual slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid still/video shooters.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,”, said Sony Electronics Asia Pacific Digital Imaging Division general manager Ryo Ochi.

“We are always listening to our customers’ feedback, pushing hard to deliver innovation that goes far beyond their expectations. There is no better example than this new camera.

“Combining classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the market today — at any price level — the Alpha 7S III opens up a new world of possibilities for today’s creators.”

The system architecture for the new Alpha 7S III has been completely redesigned to deliver exceptional video and still shooting performance.

The new 35mm full-frame 12.1MP (approximately, effective) back-illuminated Exmor R CMOS image sensor reduces rolling shutter by up to three times and utilises a variety of advanced light-gathering techniques to ensure high-sensitivity with low noise, allowing users to shoot in low-light situations without needing large-scale lighting setups.

In addition to improved image quality, this new image sensor includes a focal plane phase-detection AF system for the first time in an S-series camera.

To compliment the new sensor, the Alpha 7S III also includes a new BIONZ XR image processing engine that provides up to eight times more processing power, minimises processing latency, and enables many of the hallmark still and imaging features of the camera.

The new system also includes the world’s brightest and largest 9.44 million-dot (approximately) OLED electronic eye-level viewfinder and is the world’s first camera with dual CFexpress Type A card slots, enabling high-speed data transfer in a compact size.

The Alpha 7S III offers in-camera 4K recording up to 120 frames per second, 10-bit depth and 4:2:2 colour sampling, producing stunning video recording.

The new camera offers a more flexible and efficient post-production workflow with a variety of advanced movie recording modes such as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS).

The Alpha 7S III makes it easy to integrate video recordings with other professional camcorders by providing three colour gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, allowing users to easily match footage shot on the Alpha 7S III with footage shot on the professional camcorders simplifying multi-camera post-production workflow.

In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG (Hybrid Log-Gamma) picture profile with minimum post-production.

The Alpha 7S III also allows up to 4K 60p 16-bit RAW output to an external recorder via HDMI Type-A connector, offering additional post-production flexibility.

For the first time in one of Sony’s digital cameras, the Alpha 7S III also includes HEIF (High Efficiency Image File Format) allowing for smooth 10-bit gradations and advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.

HEIF stills shot in this mode can be played back on a compatible Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III, delivering true-to-life dynamic range.

The new Alpha 7S III Full-frame Interchangeable Lens Camera will be available in Malaysia from October 2020.