PETALING JAYA (Dec 18): Just in time for the year-end festivities, Grab has a last minute gifting initiative to make gifting even more affordable for everyone, no matter the occasion or location.
Consumers can enjoy savings of to 50 per cent off last minute gifting ideas via GrabGifts.
Through GrabGifts, users can now send gifts on-demand to their loved ones not just across Malaysia, but to other Southeast Asian cities such as Myanmar, the Philippines, Singapore and Thailand with the platform’s new cross-border gifting capabilities.
The enhanced gifting experience is powered by two new features — a revamped GrabGifts interface, which allows users to send GrabGift vouchers to loved ones in other Southeast Asian cities; and a new 100+ Cities Delivery (Beta) feature, which enables them to order and send food as well as physical gifts from GrabFood and GrabMart merchant partners that are available in the recipient’s city within an hour.
The new tech innovations extend the impact of Grab’s on-demand gifting capabilities beyond local borders, allowing consumers to connect with their loved ones across Malaysia and even overseas despite travel restrictions.
In a survey among Grab users in Southeast Asia, over 60 per cent indicated an intention to send gifts on-demand to their loved ones in other cities.
This is in line with the current trend of consumers increasingly relying on on-demand services to show care for their loved ones amidst imposed movement restrictions due to the pandemic.
“It has been heartwarming to see how consumers have tapped on our platform to overcome movement restrictions imposed by the pandemic. While it began with mostly purchasing food and essential items for themselves, it later grew into a powerful vehicle for building and maintaining connections between loved ones.
“But with many countries yet to fully open their borders, we wanted to do more. We are so excited to now be able to bridge even longer distances between loved ones. We hope this will bring a festive cheer to all our users in Southeast Asia,” said Grab Malaysia country marketing head Hassan Alsagoff.
In the last two years, Grab also observed more instances of its users purchasing GrabGifts vouchers for each other; sending care packages via GrabExpress; and ordering meals and gifts for their loved ones via the Grab app.
The new cross-border gifting experience will meet a range of preferences amongst consumers, be it giving loved ones the flexibility to choose their own gift with GrabGifts vouchers or surprising them with their favourite brand, meal or gift item.
GrabGifts vouchers — the perfect gift for last-minute occasions
Grab users can look forward to sending virtual GrabGifts vouchers, spanning its Food, Mart, Express and Transport services, to their family and friends within Malaysia, or across five markets in Southeast Asia.
As part of the new interface, users will have the flexibility to send recipients up to three voucher options to choose from and can even select from a range of designs and add a personalised message!
Order a festive feast and a variety of treats for loved ones overseas
Consumers can now choose from a plethora of festive meal options on GrabFood for their loved ones living in Southeast Asia, including Christmas classics with a Southeast Asian twist like Leche Flan, Ayam Kodok and stuffed turkey.
Alternatively, GrabMart has a diverse range of festive favourites available, such as chocolates and wine and even popular gifts for children such as toys and board games.
For more information on Grab’s Year End Gifting initiative, click here.